McW Executive Search | McWillson Executive Recruitment

Description:

Marketing Director, Middle East
– the location will be confirmed

•Lead the Marketing Communication function and establish the communication and branding strategy and the implementation plan.
•Manage the product and service offerings through appropriate customer life cycle management strategies in identified customer segments to achieve revenue, usage and subscriber targets.

Responsibilities:
MARKETING BRAND & COMMUNICATIONS : STRATEGIC PLANNING & OPERATIONAL IMPLEMENTATION
In conjunction with the VP Sales & Marketing participates in and contributes to the Strategic Plan for the Marketing Division by:
-Identifying, formulating and agreeing long term strategic direction, goals and objectives for the financial year.

BUSINESS PLANNING
In conjunction with the VP sales & Marketing, participates in and contributes to the Annual Business Plan for the Marketing Division by:
-Analysing and projecting marketing requirements to build the divisional annual business plan in line with the long term strategy
-Receiving marketing requirements from divisional heads and their relevant OPEX (3% of revenue)
-Building a marketing plan in order to deliver the required brand awareness and trial.

MARKET RESEARCH
-Determines market research needs and methodology, and chooses the right research and agency/research house to partner with in order to gather consumer insights and address knowledge gaps.
-Performs market research through Marketing Managers and provide feedback to the VP Sales & Marketing for action.

MARKET INTELLIGENCE
-Monitors competitor activities in the market place through Marketing Managers and provide feedback to the business on an on-going basis.
-Analyses the market intelligence through direct reports and discusses it with the Commercial team and agrees on appropriate action in order to maintain and grow the market share.

BRAND BUILDING AND EQUITY MANAGEMENT
-Leads and champion the development of brand positioning and vision to enhance brand equity growth
-Leads the development and evaluation compelling concepts and claims to strengthen the company positioning.
-Tracks performance and optimises brand equity, plans and market mixes in conjunction with the VP Sales & Marketing

MARKET COMMUNICATION
-Develops, through Senior & Marcom Managers, effective operational communication strategy (including the determination of media channels to be used).
-Receives recommendations from Marcom Managers and determines appropriate agencies or media house and channels to use for the communication.
-Delivers communication campaigns for the company, brands and its associated businesses, through Marketing Managers.
-Evaluates the effectiveness and efficiency of brand communication activities through Marcom Managers.
-Conceptualises, designs and arranges for the Monthly, Quarterly and Annual Reports

SPONSORSHIP AND EVENTS
-Designs and develops the corporate sponsorship strategy and ensures return on investment for all investments.
-Receives sponsorship requests through Senior Marcom Manager , reviews the same and recommends for sponsorship to the VP Sales & Marketing
-Manages a broad range of events that the company organises ranging from major national events and road shows through to customer/employee specific mini-exhibitions and seminars.

IN-MARKET ACTIVITIES
-Receives promotion proposals from the Sales, Marketing Product Managers & VP Sales & Marketing to develop and executes pricing and trade promotion strategies.
-Liaises with the VP Sales & Marketing and implements initiatives to achieve product availability and visibility targets.
-Develops and executes in-market communication plans in line with the overall marketing plan.

MARKETING PRODUCT& SERVICES DEVELOPMENT
-Proposes and sets the overall products and services strategy for the Marketing Division.
-Manages the overall product mix and the overall contribution of each product and service to the business
-Oversees all business products and services propositions
-Reviews and approves pricing for all products and services for the business
-Liaises with the Senior Marcom Manager in coming up with a marketing plan for all products and services
-Prepares periodic reports for the VP Marketing on the performance of all products and services.
-Reports on the performance of new products and services and keeps the VP Marketing updated
•Decides overall products and services strategy
•Decides on prices for all products and services
•Decides which new products and services to introduce

DIRECTION AND OVERVIEW OF THE MARKETING DIVISION
-Develops the necessary plan/s to ensure that the Division meets its agreed goals and objectives, meets direct reports on a weekly basis, identifies and agrees key result areas, key objectives/tasks and action plans;
-Overviews, analyses, and agrees the optimum organisation structure for the Marketing Division with the VP sales & Marketing and arranges through direct reports for the necessary updating and maintenance;
-Ensures that the divisional structure is optimally resourced in the short and medium term.

FINANCIAL MANAGEMENT AND CONTROL FOR THE MARKETING DIVISION
-Checks and monitors the implementation of the budget with the Departmental Managers, identifies variances, and develops an action plan to address the variances;
-Manages annual Marketing budget and ensures that expenditure is within the set budget

Required Qualifications:

•Degree in Marketing, Sales or equivalent plus MBA or equivalent post graduate qualification.
•8-10 years’ experience in a similar or related environment
•3-5 years in Senior Marketing Management position

Offer:

Attractive basic salary
Bonuses
Benefits
Expat and Relocation package…..etc